Best Uk Essay Writing Services 2020

Best Uk Essay Writing Services 2020 When we accept your assignment order, we treat it with the utmost seriousness. This means that only the best experts will conduct research on your topic and that they will deliver your paper only after making sure that it is insightful. More than 97% of our papers are delivered before the deadline even if it equals to 4 hours. Your paper is drafted from scratch according to the requirements, properly formatted , multiple edited and referenced. You'll have enough time to check whether the finished paper corresponds to all your requirements. If not, provide us with feedback and ask for a revision. So, we work 24 hours a day and 7 days a week to provide you with instant feedback. James Baldwin, an American novelist, and playwright, was born on August 2, 1924. He wrote essays that explore details of racial, sexual, and class distinctions in Western societies, most particularly in mid-20th-century North America. All of these essays explain that all people must be equal. These essays are collected in “Notes of a Native Son” which was published in 1955. I failed my subjects they didnt follow the notes and guidelines I sent them. When I got my essays back the examiners literally wrote 'worst coursework ever seen'. It was soo embarrassing I failed the course and had to retake my whole year! We grant discounts to welcome new customers, but always appreciate the loyalty of those who come back for essay help because they trust us. We have thousands of regulars every year and all of them have access to great discounts that are part of our loyalty program. This writer is very good with history questions! I ordered 4 essays from them and literally got 5/100 for one of the essays and the highest mark I got on the other essays were about 20/100. Your solution is mailed top you much before the agreed time so that you have ample time for going through and adding your touch. Muscular long-form journalism, stunning photography, insightful essays, and superb design make each issue of Vanity Fair a must-read. Consultants should be able to help students with paragraph and essay development, grammar, citation, and organization. We understand how it's important to meet deadlines. We work in a timely manner to deliver orders by the due date. When I contacted them they asked me to send them proof of the courseworks and when I did they said they will refund me. I never got a refund and eventually I got a health problem and had to undergo emergency surgery. British Essay Writers has a consumer rating of 2.35 stars from 17 reviews indicating that most consumers are generally dissatisfied with their purchases. British Essay Writers also ranks 799th among Essay Writing sites. The most common issues with British Essay Writers are around customer service, which is not as good as expected by some customers. Our team of professionals can deal with an urgent order within several hours. Working quickly and effectively, we can assure you that your paper will be done at the top level without a delay. Working with editors on a per-project basis on essays, investigative pieces, and larger feature stories. You can have your paper revised as many times as you need if you believe it doesn’t meet your requirements. We make sure that every paper you get from us is original and meets our highest standards of writing. After your order is received, the most suitable writer will be assigned to your order. The rest will be done by us, in a timely and professional manner. Some of the other popular essays he had written are “The Evidence of Things Not Seen”, and “The Price of the Ticket”. Ordering sooner than later is your best strategy when you buy online. Order right now to claim a nice bonus and get the best price from our list. If you need some clearing up, our support is right here at your disposal, on email, phone, or live chat.

An Inside Look at the World of Admissions with Linda Abraham

document.createElement('audio'); https://media.blubrry.com/admissions_straight_talk/p/www.accepted.com/hubfs/Podcast_audio_files/Podcast/Linda_Abraham_Episode_300_2019.mp3Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify Accepted Founder Linda Abraham Provides an Inside Look at the World of Admissions [Show Summary] For 299 episodes, Linda Abraham, founder of Accepted, has interviewed school deans, admissions directors, students, and more. Today we learn about her! The Interviewer Becomes the Interviewee [Show Notes] Linda Abraham:  This is our 300th episode and since those round numbers seem to beg for special treatment, I decided to do something that members of my staff for several years have asked me to do: Be the interviewee. Jen Weld, Accepted admissions consultant and former assistant/associate director of admissions at Cornell Johnson’s EMBA program is going to be the interviewer. I’m going to turn the mic over to her and climb into the hot seat. Jen Weld: Our â€Å"guest† today, Linda Abraham, attended UCLA for both her bachelors in Political Science and her MBA. She started Accepted in 1994 as Linda Abraham Associates. After putting up Accepted’s first web site in 1996, the company was incorporated as Accepted.com in 1997. Linda is also the co-founder of the Association of International Graduate Admissions Consultants and the co-author of MBA Admissions for Smarties. She has been sought by the media, including CBS News, The Wall Street Journal, Poets Quants, Bloomberg Businessweek, and others for her admissions expertise. Linda, welcome to AST! Can you tell us a bit about your background and why you decided to start Accepted? [2:48] When I was a senior in college there was a lot of concern about declining writing abilities based on the â€Å"nefarious influence† of television in the 1960s. UCLA, where I was a student, was increasing writing requirements for Poli Sci 1, and I was asked to be a tutor for that course. I was a Poli Sci major but also had taken a lot of English courses for a non-English major. I loved the tutoring and editing work helping individuals clarify their ideas and get them down on paper was really rewarding to me but I didn’t think I could make a living at it. I am a child of immigrants, which meant that I needed a defined profession – a doctor, lawyer, or engineer, for example. My parents weren’t very happy when I graduated and I didn’t know what direction I wanted to go in, so they were relieved when I decided to go for an MBA. About halfway through the program I got married, and shortly after graduation in 1979 my husband and I started our family. In the early 90s my husband and I needed some more money to make ends meet. I had gotten my real estate license but was no longer enjoying the work, and I wanted to work from home to be more available for our six children, who at the time ranged in age from 3-12. I decided to go back to editing which I loved, and advertised in UCLA’s paper, the Daily Bruin, and got work. I was frequently asked to edit personal statements and application essays, and I’ve always loved biographies, personal stories, and historical fiction a lot more fun than research papers! I also experimented with writing experience pieces and studied journalistic techniques. I realized that if applicants applied journalistic techniques to their personal statements and application essays, those pieces would be much more effective. The other major development coming on to the commercial scene at the time was the internet, which removed all geographic boundaries. Initially I was able to work with people maybe 30 minutes away, and suddenly I could work with people in Hong Kong, India, anywhere! Initially we would be faxing applications back and forth. When I started applications were all paper-based, then it was disc-based, and then web-based. Similarly, the way the Accepted team and I communicated with clients evolved over time, from phone/fax to email, Skype, video conferencing, etc. How has admissions evolved? [6:34] One of the biggest differences is that most information about the programs was provided by the schools in the beginning. They controlled the messaging about the process. With the explosion of the internet they lost that control. Today there are multiple sources of information and information overload. The other big change is the work is increasingly international. Higher and higher test scores is another. A 700 GMAT used to be an amazing score, and the average just keeps going up and up. The same is true with the MCAT. How has admissions consulting evolved? [10:18] It’s grown – there are far more consultants in all fields than there were in 1996. I know I wasn’t the only one then, and I wasn’t the first, but there were far fewer. When I mentioned to people then that I wanted to focus on admissions editing people thought I was crazy for thinking I could make a business out of it, but I also didn’t have intentions to grow Accepted into a 20+ consultant business like it is today. The Association of International Graduate Admissions Consultants (AIGAC) is another change. I worked entirely in isolation when I started Accepted. At one point I reached out to another consultant (Maxx Duffy), and we got together for lunch. We have been friends ever since. In 2004 Tuck decided to host a conference for admissions consultants, inviting me and about 20 others. It was excellent, I learned a lot, and found I really loved interacting with my colleagues. The experience was very beneficial and was the catalyst for AIGAC, which sets standards for professionalism in the industry. The third thing is increasing acceptance of admissions consultants as part of the admissions process. When AIGAC was founded it was followed up with a session at a GMAC conference. I was one of four consultants presenting a seminar on what admissions consultants do, and frankly there was a lot of hostility towards us. That has changed, and there is now acceptance that we play a role in the admissions process. I was at the AIGAC conference last summer and the dean of Michigan Ross said, â€Å"You are our partners.† I was thrilled to hear that, and more and more that is the perception. We aren’t just helping applicants put together better applications, we also help get the facts out about schools. There are rumors, misinformation, and disinformation out there. The consultants that I know are trying to get the facts out. They really help applicants get accepted, whether by working one-on-one or through podcasts, blog posts, whatever, to help them pursue their dream careers and have a positive impact on the world. How do the various categories of consulting differ, and how are they the same? [16:04] What is universal is that admissions committees are attempting to meet the applicant – to go beyond the test score, GPA, and resume. They are trying to get to know a person through the application. If it’s a personal statement it is more about how they have gotten to this point. If it’s a goals essay, it’s what are your goals, how do you plan to achieve them, and how will the program help you. My advice is to just be yourself. In terms of what’s different about graduate admissions, goals are really important in b-school admissions and most graduate specialties. Applicants need to have a goal, and a purposeful, thoughtful approach to graduate admissions. For medical school the focus is on fitness for medicine, so clinical exposure, having worked with sick people, been in a hospital, those types of things are really important. There is less focus on long-term goals, since it is difficult to know what specialty you want before you start. Clinical exposure and an awareness of what you are getting into is distinctive to med school and health care in general. Law school is less goals-focused. Applicants should have at least some exposure to law and an idea about how they intend to use the degree. In terms of difficulty, med school is the most demanding process – you need strong academics, clinical exposure, community experience, and there are primary and secondary applications (with applicants often applying to 20+ schools), and interviews. Next most difficult is MBA because of the many different essay prompts, and the need to tailor to each school. Law and graduate programs require typically one statement of purpose that should be customized to each individual program, but overall their process is somewhat less demanding. What are the most and least rewarding aspects of your work? [20:38] The most rewarding by far is hearing from applicants who are accepted. Playing a part in changing peoples’ lives is a real perk of the job. That is what the company is about. Conversely, the least rewarding is when clients are rejected. Fortunately, less than 20% of our clients are in that situation. I also sometimes will find it troubling when I have to tell a prospective client that it is going to be really difficult to be competitive at a program they are interested in. Some people appreciate that advice, and others think I am being negative or discouraging. I don’t like to be discouraging, but I also don’t want to take their money under false pretenses. I know an applicant won’t get accepted when†¦ [22:32] †¦Ã¢â‚¬ ¦their stats are really low. †¦they haven’t got a clue about what they are doing and why. †¦Ã¢â‚¬ ¦they ask what they should write to get in. Are there clients you refuse to work with? [23:34] We don’ refuse to work with clients whose chances are poor, but we do inform them of our evaluation before starting work, frequently before they buy. I have told clients their chances are poor, that they need to be realistic and apply to other schools where the applicant may be a better fit, or put things on hold, take steps, and then apply. It is not my job to say I am not working with you because you are not qualified, but it is my job to work in their best interest. We will always work with a client who even after such advice still wants to go for it. In terms of when we refuse, we always will if there is a proxy doing the work, for example a parent. We have to work with the applicant. We also have fired clients for not doing their own work, and this is very rare, for being verbally abusive. Do you have any particularly insightful examples of clients you’ve worked with that would be particularly helpful to listeners who will be applying to programs soon? [26:01] One client I met with early in Accepted’s history, when I was still meeting with clients one-on-one. He was pursuing a demanding program at UCLA at the time and was planning to apply to medical school. He was bright, personable, and delightful to work with. He had first gone to junior college and then transferred to UCLA. He had had an undiagnosed learning disability, and was told in high school that he would never amount to anything. By the time I talked to him he had almost a 4.0 at a very demanding program, he was very active in extracurriculars, and incredible talented. He finally was diagnosed in junior college, got accommodations, and suddenly began to soar. Last I heard he was pursuing a residency in neurology. Another early experience was with a woman who came to work with me in my office. She was applying to law school, spoke to me about her background, and said she wanted to write about her trip to the country where her family was from, but she had never actually been there. She was convinced she hadn’t done anything terribly interesting so she wanted to make up something and write about that. I asked her if she had a background in creative writing. She said no, so I said, â€Å"Why don’t you tell me what you HAVE done and let’s see if there is something there.† She ended up writing a really fine essay that is to this day on our website, and it has nothing to do with a made-up trip to her family’s homeland. More recently, someone worked with an Accepted med school consultant having come from a very, very disadvantaged background. We were able to help him get into medical school, and he is now an M1. Another client was advised to postpone his medical school application and do a few more things to boost his profile. He finally applied this past June, got secondaries out really fast, and was accepted to a few programs in October. He’s thrilled. Another recent client was an MBA applicant with excellent work experience, but with a really low GMAT. His essays were not what they should have been when he came to us, and he worked with an Accepted consultant to present his strengths effectively. He subsequently got into three M7 schools. If you could be an admission director for a day, what would you change about the process? [34:33] I would make the recommendations less burdensome. It may seem like an odd thing to choose, but I think the system is broken, particularly with business school. I would have common letters of recommendation, so a recommender could fill out one letter that goes to all the schools. I would limit it to two recommenders (med school sometimes has five, and with applicants sometimes applying to 20 programs – well, you do the math!). Essentially schools are demanding that applicants ask favors of people who are very busy and have multiple demands on their time. In some specialties it is fairly common and accepted for applicants to write the letter and have recommenders sign it. This is not allowed in business school and is considered improper. If schools want authenticity from the recommenders (which is fair and legitimate), you have to make it easier for them. Law school is moving towards common letters of recommendation, med school is working on committee letters. Schools, b-schools in particular, need to make the process easier. How do you feel about rankings? Do recruiters consider rankings? [39:06] I think the data that rankings supply is the real value. I don’t think the actual ranking is all that useful. Rarely are rankings going to measure or reflect what is important to the individual applicant. That said, I think U.S. News is fairly good with reputational rankings. Rankings can be most relevant when you have choices. For example, if you have been accepted to two schools, one ranked 5 and the other is 25, you can most likely assume the network is better and placement is better with the number 5 school, but not when you are comparing numbers 5 and 8. Examining and evaluating career placement, curriculum, extracurricular offerings, and additional personal preferences help applicants make a better choice. In terms of recruiters, I think they aren’t comparing #3 and #5. A program’s overall reputation is much more important. I recently interviewed the head of recruiting from Bain and rankings never came up. Recruiters will see students from certain schools consistently perform well or poorly, which will have much more influence on future recruiting than rankings. What do you say to prospective clients who say, â€Å"If I don’t get into a top-10 school, there is no point in me going.† [42:20] That depends where they are starting from and what they want to do. If they are a software engineer and want to move to product management, they probably need management skills to make that leap, so rankings in such a case should matter much less. If you look at GMAC data, applicants overwhelmingly say they are happy they went to business school and got an MBA. The whole top 10 thing in medical school isn’t relevant, but with law and business school it is really important. If you want to work in a specific location or state, where you go may be really important, so should factor in. But to get back to an MBA applicant who wants to go to a top 10 school (which usually has roughly 15 schools in it!) or M7, it depends where they are starting from. If someone went to Harvard undergrad and worked at McKinsey or in private equity, they probably do need to be in the top 10. But going back to the software engineer, they need what the MBA provides more than the reputation or brand, so they can probably go outside of the top 10. Is it better to be a top student at an average school or an average student at a top school? [44:38] It’s better to be at a school where you are going to thrive. If you are at a school where you are miserable, you are not going to do well. Grad school is not just about a school’s overall brand. Applicants, you need to think about what you want to get out of the program and experience, and what you want to do after it. You also need to think about cost. If you are a medical student, it is four years of tuition and living wherever you’ll be living. If you are in a high cost city, you are going to end up several hundred thousands of dollars in debt between tuition and living expenses. You might be better off in a lower-ranked program in a more affordable city or where you can live at home. The ranking for medical school is less important. Top school reputation is more important for business and law school. How best can you determine where you will thrive? [46:19] Look thoroughly at the schools you are considering. If at all possible visit the schools, attend an event weekend. â€Å"One school just felt right† is a common response from applicants who take the time to visit different schools. Talk to students or alums if you can. Reflect on what is important to you. Some people want to go to a new place and meet all new people. Other people want a group that is just like them, whether that be in terms of religion, ethnicity, politics, or whatever. Know if weather is important to you – factor it in. Big cities, small cities, urban, rural – whatever factors matter to you, make sure they are considered in the decision-making process. Looking back at the 20+ years you’ve been doing this, is there anything you would have done differently? And what do you see in the future for Accepted? [49:07] I would have started webinars sooner, the podcast sooner, and would have developed some of our service options sooner. Accepted started as an editing service, but I should have realized more quickly that we had evolved into a full service admissions consultancy. In terms of the future, I see continued growth. This last year was Accepted’s best year ever, for the third year in a row. I see an increase in diversification in terms of the admissions markets we serve. We continue to hire consultants to serve needs in different niches. To prospective applicants listening to this podcast, looking back at all of your experience, what is the one thing you’d like to make sure they take away from listening today? [50:50] This is going to sound clichà ©d, but look at the process as an introduction of themselves to the admissions committee. Be authentic, which doesn’t mean true confessions, but presenting your best self. Also, one can almost always benefit from a coach or third party looking at an application to get some perspective, insight, and constructive criticism before your mistakes can damage your chances of acceptance. Related Links: †¢ Fitting In and Standing Out: the Paradox at the Heart of Admissions, a free guide †¢ 7 Steps to MBA Accepted in 2020, an upcoming live webinar †¢Ã‚  The Reapplicants Guide to Med School Acceptance, an upcoming live webinar †¢ Accepteds Admissions Consulting Services Related Shows: †¢ Focus on Fit †¢ 5 A’s for your Low GPA †¢Ã‚  The Most Important Asset in Grad School Applications: Time †¢ Different Dimensions of Diversity †¢ Stand Out! A Critical Goal for Your Application Subscribe: Podcast Feed hbspt.cta.load(58291, '4751002f-5aa9-40d8-bb71-6d43a4318bd2', {});

Teenage Stress Essay - 1053 Words

Stress is the way the body reacts. It is an unavoidable consequence of life. Teen stress is a big issue in todays society. Recent studies have shown that teens may develop more stress then adults. Few adults can remember the truth about adolescence. Their minds censor their memories, and have them believe that being a teenager was was one big party, free of cares and responsibilities( ). There arent that many adults around who realize what adolescence was really like. The anguish, the fear, the anxiety, the stress. People dont remember those problems because they want to forget them. Stress is a significant problem for teens. There are many factors that lead into teen stress, such as school, drugs, peer pressure and†¦show more content†¦Teens are such easy prey for big name companies who advertise using the pressure of popularity, looks and sex to force us to buy their product that, as it turns out, we never wanted or needed in the first place( ). Teens lives are filled with stress. A very important factor of stress is school. Schoo l can cause a lot of stress. One of the greatest sources of pressure is school. Where we are herded like cattle from room to room, chewing on our cud, while the hay of knowledge is force fed to us as we are trying our hardest to gulp it down as more and more is shovelled in( ).Grades can act upon stress. Students may think that you always need good grades, parents can cause this or even just their own minds. Teens want to get into a good college so they stress. Stress is created by parental pressure to perform and to stand out among other children. When they cant rise up to that expectation, or during the process of meeting it, children may suffer from frustration, physical stress, aggression, undesirable complexes, and depression( ). Students who are involved in extra activities, usually develope unfriendliness, jealousy, shyness, and may become loners ( ). Over scheduling a students life can put them under stress. A childs in school and after school activities should be carefully arranged to give them some breathing space. Parents may want him to learn music, painting, or be outstanding in aShow MoreRelatedEssay on Teenage Stress2019 Words   |  9 Pagessuffer from a common dilemma, stress. nbsp;nbsp;nbsp;nbsp;nbsp;Stress is a reaction to external and internal pressure. It is a normal function that helps people in their daily lives (quot;Stress: Whoquot;). Without some level of stress, individuals wouldnt have the motivation to meet deadlines or complete projects (quot;Stress: Whoquot;). However normal stress can become a burden over a long period of time and this leads to chronic stress. Chronic stress is what people are referring toRead MoreTeenage Stress2131 Words   |  9 PagesTEENAGE STRESS Laura sits in her room surrounded by a stack of notes, cramming for a test that she entirely forgot about, while James stares blankly at a college application. He also has the knowledge that he must be at work in 20 minutes, and that his car hardly has any gas left in it. Both of these teenagers suffer from a common dilemma, stress. Stress is a reaction to external and internal pressure. It is a normal function that helps people in their daily lives (Stress: Who). WithoutRead MoreAcademic Stress Causes Teenage Depression989 Words   |  4 PagesAcademic Stress causes Teenage Depression Academic stress is very common in student’s lives. Many students assume that making the academic experience their first priority now, will increase the chance of success in the future. School is an important aspect in most teenagers lives and by being so important a teenager can become depressed very effortlessly at school or because of school. Academic stress can take complete control over a student’s life, sometimes leading to depression. At school thisRead MoreReview Of Richard Louv s Last Child On The Woods ( 2008 )1546 Words   |  7 PagesShould You Come Between a Teenager and Her Phone,† by Jojo Marshall states,† As she [Dr. Peters] points out, media cannot teach your child all the important aspects of face-to-face communication, like social cues or body language. She even had one teenage client who was so reliant on his phone that he wanted to text her during a therapy session instead of speaking to her directly† (Marshall). Children and teen s are growing up in a society that does not teach them to have a face-to-face conversationRead MoreWhy People Have A Hard Time Ending Stress Essay1195 Words   |  5 Pagesbefore. The stress of living in a post-modern world also invented post-modern approaches to stress. The thing is, even our hobbies and interests are very stressful and demanding activities. The stressful life in the post-modern also had post-modern solutions, which are either ineffective or superficial. There are different types of stress. One of the reasons why people have a hard time ending stress is that they are not addressing the core issues within their lives. Here are a handful of stress categoriesRead MoreRichard Louv s Last Child On The Woods ( 2008 )1539 Words   |  7 PagesShould You Come Between a Teenager and Her Phone† by Jojo Marshall, states,† As she [Dr. Peters] points out, media cannot teach your child all the important aspects of face-to-face communication, like social cues or body language. She even had one teenage client who was so reliant on his phone that he wanted to text her during a therapy session instead of speaking to her directly† (Marshall). Children and teens are growing up in a society that does not teach them to have a face-to-face conversationRead MoreStress, Stressors and Stress Responses Essay3960 Words   |  16 PagesI. What Is Stress? Stress is the combination of psychological, physiological, and behavioral reactions that people have in response to events that threaten or challenge them. Stress can be good or bad. Sometimes, stress is helpful, providing people with the extra energy or alertness they need. Stress could give a runner the edge he or she needs to persevere in a marathon, for example. This good kind of stress is called eustress. Unfortunately, stress is often not helpful and can even be harmfulRead MoreHigh School Experience Essay1888 Words   |  8 Pagesall they have to stress about. Most high school students have jobs or co curricular activities that they attend immediately following the school day. Those activities bring on more stress, yet students are asked to complete lengthy tasks that tear into their free time. Students go through so many things in their daily lives, yet they are constantly drug down by the pressure of school assignments, which is something no students needs to go through bec ause of the many ways that stress can be dealt withRead MoreThe Signs and Symptoms of Stress2247 Words   |  9 PagesThe Signs and Symptoms of Stress Stress is a common problem with todays hectic lifestyle. Stress isnt always bad, however. Your body’s reaction to stress is a self-preservation response to keep you alive in dangerous situations. Stress can help you deal with emergencies and it can help you do better with important tasks. But being in a constant state of stress can be very harmful to the body. The constant release of hormones can lead to high blood pressure, depression, anxiety, and heart diseaseRead MorePreventing Hispanic Teenage Mothers From Being Able For Graduate High School908 Words   |  4 PagesThere are many barriers which prevent Hispanic teenage mothers from being able to graduate high school. However, there are many ways they can overcome those obstacles, such as receiving their education and having educational, family, health, and economical support. School/Education Staying in school and receiving their education is important so teenage mothers can remain resilient and graduate high school. In a study conducted, 69.7% of adolescents in the study were either enrolled, or graduated

Nature Ralph Walden Emerson and Henry David Thoreau Walden

SELDA PUR 2009105153 ‘NATURE’ AND ‘WALDEN’ ‘Nature’ and ‘Walden’ are two art works basically giving the similar messages to the readers. Their writers are different but one of the things which make these works similar is Henry David Thoreau is affected by Ralph Waldo Emerson’s works and ideas very much. Secondly, their essays are both inspired from transcendentalism movement. Finally, their theme are both the same, they deal with mainly the idea of ‘nature’. While comparing these two essays, it is better to look at them deeper separately. Nature is an essay written by Ralph Waldo Emerson and published in 1836. The importance of this work is that transcendentalism arose with this art of work. Transcendentalism is mainly a combination of†¦show more content†¦Ã¢â‚¬ËœWalden’ is written by Henry David Thoreau and published in 1854. This art of work is a product of a real experience and inspired by the transcendentalism movement. Not only his writing style is inspired by transcendentalism but also Thoreau applied this movement, idea in his life style and wanted to experience this idea. It can be said that transcendentalism is not only an idea for Thoreau, but it is also must be put into practice in real life and this shows his pragmatic approach. Thoreau by living in a cabin for two years near Walden Pond which is formally owned by Emerson wanted to create his own perception of society and nature. He focused on simple ways of living and self-sufficiency. He decided to direct his life in this way when he encountered Emerson’s works. He liked the idea, movement ‘transcendentalism’ and actually practiced it. Living with no money and alone, only with nature and understanding the society by this way was his main goal. He shared his experiences in his book Walden. He did not live in a wild environment as he mentioned also in his book, he lived near the town near a lake. He pragmatically wanted to see if living in this simplicity is really good or not. In Walden, he firstly explains his plans for this two-year life in a cabin. In this simple life, he has just food, shelter, clothes and fuel. He supplies these with the help of his friends and family. In his work, he criticizes his neighbors who dedicate their lives to workingShow MoreRelatedThe True Transcendentalist: Thoreau and Emerson775 Words   |  3 Pagesthe Romanticism which was filled with emotion, individuality, and nature. But one of the greatest literary movements the one that will be focused on is transcendentalism. Transcendentalism is intuition and individual conscience that helps lead to the truth. When transcendentalism began to start two people played a major role Ralph Waldo Emerson and Henry David Thoreau, but who is truly a transcendentalist. Ralph Waldo Emerson was born in Boston, Massachusetts on May 25, 1803. His father wasRead More Ralph Waldo Emerson and Henry David Thoreau as Fathers of Transcendentalism730 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau as Fathers of Transcendentalism Transcendentalism was a movement in writing that took place in the mid-nineteenth century. It formed in the early to mid nineteenth century and reached it climax around 1850 during an era commonly referred to as the American Renaissance, America’s Golden Day, or the Flowering of New England. The basic tenets of Transcendentalism involve the relationships between one’s self and the world at large. First, the searchRead MoreEarly American Transcendentalism1204 Words   |  5 Pagesreligion and physical progression. During the early nineteenth century, Ralph Emerson, Henry Thoreau, and other radical individuals challenged the present day theories of values, ethics, and what it means to live life to the fullest (Timko). If early American transcendentalists were living among civilians today, would present day civilians think the earlier activists were radical and psychotic? During this time, Ralph Waldo Emerson wrote, â€Å"There are always two parties, the party of the Past and the partyRead MoreTranscendentalism: Henry David Thoreau Essay1096 Words   |  5 PagesHenry David Thoreau was born on July 12, 1817 in Concord, Massachusetts. Thoreau grew up in poverty; his dad was unsuccessful and had trouble maintaining a steady job. Thoreau followed in his fatherâ₠¬â„¢s footsteps, ultimately bouncing from job to job, scorned by society for his unconventional way of living and lack of income (Henry David Thoreau, Discovering Biography). Thoreau began to write with the guidance of Ralph Waldo Emerson who became one of the most important influences in his life. LivingRead MoreTranscendentalism And Ralph Waldo Emerson And Henry David Thoreau807 Words   |  4 Pagesfamous ambassadors, Ralph Waldo Emerson and apprentice Henry David Thoreau. These men believed nature is what forces us not to depend on other ideas but to develop our own. Born in Boston, Massachusetts on May 25, 1803 as the fourth child in a family of eight, Ralph Waldo Emerson was brought up in an atmosphere where seven of his ancestors were ministers, and his father, William Emerson (who died when Emerson was eight), was minister of the First Church (Unitarian) of Boston. Emerson graduated in 1821Read MoreRelationship between Man and Nature in Emerson and Thoreau859 Words   |  3 PagesRalph Waldo Emerson and Henry David Thoreau were writers of 1800s during the age of romanticism and transcendentalism. Henry David Thoreau was born on July 12, 1817, in concord, Massachusetts. He began writing nature poetry in the 1840s with poet Ralph Waldo Emerson as a mentor and friend. In 1845 he began his famous two –year stay on Walden pond, which he wrote about his master work, Walden. He also became known for his beliefs in Transcendentalism and civil disobedience, and was dedicated abolitionistRead More Compare and Contrast the Way in which Emerson a nd Thoreau Represents American Identity1290 Words   |  6 Pages Therefore, American writers namely Ralph Waldo Emerson and Henry David Thoreau presented an idea about American Identity. Emerson in The American Scholar and Thoreau in Walden represents the idea of American identity by connecting this concept with nature and individuality but Emerson presents his idea about American identity in an intelligent manner whereas Thoreau uses mockery to present his idea. Emerson and Thoreau both have connected the idea of nature and individuality to represent an AmericanRead MoreThe Relationship between Man and Nature in Emerson and Thoreau Part 51007 Words   |  5 Pagesman and nature in Emerson and Thoreau? Ralph Waldo Emerson was born on May 25th, 1803 and died on April 1882. He was a poet, lecturer and essay writer. Slowly he started to disbelieve in his religion and social believes and started to study philosophy like Plato (Transcendental, nature). Keeping in mind his philosophy studies he gave a speech on â€Å"The American scholar† in 1837. Only during 1932 â€Å"The American Scholar† became the most popular magazine, where a speech was declared by Emerson to the peopleRead MoreThe Naturalists Of American Literature1087 Words   |  5 PagesAmerican Literature 4/9/2015 The Naturalists of American Literature Henry David Thoreau tests the ideas of Ralph Waldo Emerson by living at a place known as Walden Pond. Here at Walden Pond, Thoreau discovers that in a physical aspect, nature brings a deepness into our minds and into our souls. One’s imagination is uplifted, and this changes a person’s entire perspective of life. Both Thoreau and Emerson believed that nature forces people to not have to depend on others ideas. People are able toRead MoreTranscendentalism and Transcendental Meditation1471 Words   |  6 Pageslight and power; he believes in inspiration, and in ecstasy.(Emerson 196). These two lines written by Ralph Waldo Emerson exemplify the whole movement of transcendentalist writers and what they believed in. Though to the writers, transcendentalism was a fight for a belief, unknown to them they could have been fighting for the betterment of human health. The transcendentalist writings of Henry David Thoreau and Ralph Waldo Emerson have directly affected the heal th of modern society through the

Organizational Changes and Development

Question: Discussion on the potential enablers and requirements for successful completion of the project. Answer: Introduction The study is based on the case study of A. C. Gilbert, which is going to improve its efficiency level by implementing an innovative ideas program. As per the case study, the innovative ideas program of the company has developed by the production manager John Jones. During this study, the discussion and analysis are done to improve the current situation of the company and at the same time, the study has also provided some possible solutions that can help the production manager to complete the project successfully. After discussion and analysis, a conclusion is derived by considering the overall findings of the study. Discussion on the Potential Enablers and Requirements for Successful Completion of the Project As per the case study of A. C. Gilbert, the production manager of the company has implemented a new program for improving the efficiency level of the company. However, unfortunately, the results that have been derived after implementing the new innovative program are not impressive. Moreover, after eight weeks of the implementation, the productivity of the company decreased and the waste has increased. At the same time, the delays on line have also increased after the eight weeks of the implementation of new innovative program. However, the case study has also disclosed that after sixteen weeks of implementation of new innovative program, the situation of the company improved to some extent. The delays on line improved but the productivity and error rates have not improved. However, on the basis of overall performance of the company and as per the comments by the staffs of the company it can be understood that the implementation of the new innovative program was not that much successful. Moreover, by analyzing the comments of the staffs, it has been identified that the training session of the company was not sufficient. Therefore, it is necessary for the company to arrange for a better training session for the employees or staffs. The training session can be the on the job training. This will help the company to train the employees without hampering the productivity (Sutheewasinnon, Hoque and Nyamori 2015). At the same time, the organization can recruit at least three experienced and knowledgeable supervisor and trainer, who can train the employees in a better way. During the training session, the supervisors or the trainer must be very friendly with the employees, so that the employees can clear out their doubts easily and freely (Van Dooren, Bouckaert and Halligan 2015). The company must reduce the working time of the employees because due to the increase in the working time, the employees are unable to manage their families. Moreover, due to the long working hours, the employees are becoming more tired, which is affecting the performance quality of the employees. This is one of the de-motivating factors for the employees (Akhtar and Mittal 2015). Therefore, it is very important for the company to reduce the working hours of the employees from 12 hours to 8 hours. The company must provide at least three months more to the employees so that they can properly cope up with the new business model of the company (Riggin 2015). During these three months, the management of the company must check and rectify the works of the employees in detail. This will help the company to improve the performance standards of the employees (Sutheewasinnon, Hoque and Nyamori 2015). The management of the company must arrange for a meeting with the employees and state about the importance of the targets. At the same time, the management of the company needs to clear out the consequences that the employees will face if they do not meet the targets (Buckingham and Goodall 2015). In the meeting, the management needs to clear out all the queries of the employees regarding their performance target. The performance target of the employees must be realistic and achievable. The target must be set as per the capacity of the employees. This will help the employees to achieve their target easily, which will ultimately motivate the people towards their work (Akhtar and Mittal 2015). The management can also introduce some reword system to motivate the employees in a better manner. If the management provides rewards for achieving the targets, then the employees will be more willing to achieve their targets. Recommendation to the Production Manager The performance efficiency at A. C. Gilbert can be improved with the help of the above-mentioned strategies. However, achieving the performance efficiency also requires some contribution from the production managers end. The performance manager that is John needs to take the following steps: John needs to conduct a meeting with the employees regarding their new working rosters. The production manager must inform the employees about the planning of the management regarding the new roster. During the meet, John must listen the point of view of each employee separately and then he needs to prepare the new roster by considering the employees view (Jenssen and McPherson 2015). John must tell the employees about the importance of sustainability and at the same time, John must also provide some suggestions to the employees regarding the ways that will help the employees in achieving the sustainability. John must run sudden investigation at the manufacturing unit in order to check the performances standards of the employees. Sudden visit of the production manager will make the employees more sincere about their works (Van Dooren, Bouckaert and Halligan 2015). Conclusion In this study, it has been identified that the performance level of the employees at A. C. Gilbert has declined after implementing the new innovative program. The employees of the organization have faced several difficulties after the implementation of new system. The extended working hours have negatively affected the performance standards of the employees and along with that the employees are also not clear about their targets. However, the study has identified some possible solutions for improving the current state of performance at A. C. Gilbert. At the same time, the study has also cleared out that in order to improve the performance standard, the production manager of the company must conduct meeting with the employees. Reference List Akhtar, M. and Mittal, R.K., 2015. Implementation issues and their impact on strategic performance management system effectivenessan empirical study of Indian oil industry.Measuring Business Excellence,19(2), pp.71-82. Buckingham, M. and Goodall, A., 2015. Reinventing performance management.Harvard Business Review,93(4), pp.40-50. Jenssen, H.P. and McPherson, C., 2015, August. Applying the Concept of Systematic Reliability Management and Analysis to Achieve Better Well Equipment Performance Through Less Failures and Reduced Downtime Due to Work-Overs. InUnconventional Resources Technology Conference. Society of Petroleum Engineers. Riggin, E.A., 2015. Enterprise Performance Management system.Mayo Clinic, Rochester, Minn. Sutheewasinnon, P., Hoque, Z. and Nyamori, R.O., 2015. Development of a performance management system in the Thailand public sector: Isomorphism and the role and strategies of institutional entrepreneurs.Critical Perspectives on Accounting. Van Dooren, W., Bouckaert, G. and Halligan, J., 2015.Performance management in the public sector. Routledge.

Market Segmentation and Branding

Executive Summary This report entails a comprehensive analysis of the concept of market segmentation. In the report, the researcher is aimed at developing a concrete understanding of how business organizations undertake market segmentation. Additionally, the report also involves an evaluation of how organizations apply branding in their operation.Advertising We will write a custom report sample on Market Segmentation and Branding specifically for you for only $16.05 $11/page Learn More The report is organized into two parts. In the first part, the researcher conducts a review of different elements of market segmentation. In this section, the report analyzes the process of market segmentation. This is achieved by evaluating the various steps that organizations undertake in their market segmentation effort. Seven steps are evaluated. The section also illustrates the various forms of market segmentation that are integrated by organizations. These include ge ographic segmentation, demographic segmentation, benefit segmentation, volume segmentation and psychographic segmentation. The researcher also evaluates the benefits associated with market segmentation. In the second part, the researcher evaluates the branding process in organization. This part is composed of a number of sections. The first section entails an evaluation of the branding process. Six steps are evaluated. These include market analysis, brand architecture, the big idea, and market communication, employee involvement and brand measurement. The second part also entails an evaluation of the benefits of branding. Finally, a conclusion and a number of recommendations are outlined. Introduction Background to the study The success of business firms in different economic sectors is dependent on the effectiveness with which they undertake their marketing activities (Baines, Fill Page, 2008, p.76). To attain this, the management teams have to take incorporate various marketing c oncepts. One of these concepts is market segmentation. According to Wedel and Kamakura (2000, p.3), market segmentation is a critical component of marketing. Brennan, Canning and McDowell (2011, p.171) asserts that firms have to be excellent market segmenters considering the dynamic and hypercompetitive nature of the business environment. In the 21st century, globalization has become a common phenomenon thus presenting the consumers with a wide range of products offering to select from (Brennan, Canning McDowell, 2011, p.171). As a result, firms should not only concentrate on offering high quality products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, firms should be committed at satisfying discriminating customers. This means that it is paramount for firms to shift from mass marketing and concentrate at aggressive marketing techniques. This can only be attained through integr ation of effective market segmentation strategies. In addition, it is also paramount for organizations to integrate the concept of branding. According to Dunn (2004, p.3), branding is aimed at building a firm’s brand equity which is a key component in a firm’s effort to attain competitive advantage. This increases the probability of firms surviving in the long term as going concern entities. Branding is also paramount in ensuring that the firm attains an optimal market position considering the competitive nature of the business environment. Through market segmentation and branding, a firm is able to establish a long-term relationship with its customers. Aim In this report, the researcher intends to conduct a comprehensive analysis of the concept of market segmentation. The report also entails an evaluation of how organizations apply the concept of branding. Scope The report is organized into two parts. The first part gives an analysis of market segmentation while the s econd part entails how organizations incorporate branding in their operation. Analysis Market segmentation One of the core objectives of business organisations is to maximise their profit (Brennan, Canning McDowell, 2011, p.171). Attainment of this goal is only possible if is firm has integrated customer-driven focus. Over the past 2 decades, firms have increasingly considered the concept of market segmentation as an important element in their marketing success. Weinstein (2004, p.3) defines market segmentation as the process through which a firm partitions its market into small groups depending on the customers’ characteristics and needs. According to Croft (p.2), firms intend to satisfy the consumer’s needs. Currently, adoption of mass marketing can lead into a firm failing. For example, a firm’s margin may be pushed downwards because some needs of a certain category of consumers are not wholly addressed.Advertising We will write a custom report sample o n Market Segmentation and Branding specifically for you for only $16.05 $11/page Learn More This may also give the competitor a winning margin. According to Wedel and Kamakura (2000, p.3), market segmentation is based on the notion that a market is heterogeneous in nature. Therefore, it is possible for a firm to divide the market into small homogenous groups on the basis of the consumers’ desires and preferences. According to Dibb and Simkin (1995, p.10), market segmentation enables a firm to satisfy the diverse consumer needs while at the same time maintaining a certain degree of economies of scale. Market segmentation process For market segmentation to be effective, there are a number of steps that management teams should follow as discussed below. Identification of target market The first step in market segmentation entails identifying a specific target market that it intends to sell its products and services to. This is achieved by conducting a co mprehensive consumer market research on the identified customer group. The research should be aimed at establishing whether the identified customer group have common consumption behaviour (Madaan, 2009, p.75). According to Dibb and Simkin (1995, p.18), identification of the target market is important since it influences the effectiveness of the marketing strategies implemented. Understand the expectations of the target audience For a firm’s products and services to be successful in the market, they must meet the customers’ expectations. Through a consumer market research, a firm can be able to understand the customers’ interests and product requirements. For example, through a market research Kellog which is a firm in the hospitality industry was able to develop a product that targeted customers who intended to reduce their calorie intake. Creating the subgroups Organizations should ensure that they have a comprehensive understanding of the target market. This i s attained by creating subgroups on the basis of various characteristics. One of the ways through which a firm can attain this is by integrating certain market variables. Reviewing the target audience The firm should conduct a continuous review of the consumption behavior of the identified subgroups. This will aid in determining the fluctuations in their product requirement and what triggers it. As a result, the firm will be efficient in adjusting its marketing strategies accordingly. According to Madaan (2009, p.75), consumer demand, interests and perceptions varies frequently. Reviewing the consumers’ behavior will increase the firm’s effectiveness in offering competitive products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Naming the market segment The firm should name the segments developed accordingly for the implementation to be easier. For example, the segments can either be on the basis of age. Develop market strategies According to Brennan, Canning McDowell (2011, p.171), firms should devise strategies aimed at promoting its products in the specific segments. The promotion strategies formulated should contribute towards development of a connection with the target customers. Determining the size of the market segment This is an important step since it in that it enables a firm to plan its marketing mix strategies well. For this step to be successful, marketers should gather sufficient data from the market. Determining the size of the market will also will also increase the firm’s efficiency in sales planning and forecasting. Forms of consumer market segmentation According to Gitman and McDaniel (2009, p.299), there are 5 main bases upon which a firm can conduct its market segmentation. Th ese include geographic, demographic, benefit sought, volume and psychographic basis. Geographic market segmentation This entails segmenting the total market on the basis of its geographic characteristic such as the size and region of the country, climate and market density. Market density refers to the population or number of businesses in a particular areal. Geographic segmentation enables a firm to meet the regional product preferences of the customers. Demographic market segmentation Demographic segmentation is one of the most commonly used market segmentation strategy. In demographic segmentation, there are different variables that a firm can use to differentiate its products and services offering. These include the consumer’s income, age, gender, education, and household size (Gitman McDaniel, 2009, p.301). Evaluation of the consumers’ demographics can aid in offering products that satisfy the target consumer group. A firm can acquire demographic information of t he population from the census conducted by the government. Benefit segmentation This entails segmenting the market on the basis of the benefits sought by the consumers. Firms should understand the benefits that the consumers seek at attaining by purchasing a particular product. This will enable the firm to be efficient in its product development. For example, Sensodyne toothpaste is targeted at consumers who have highly sensitive teeth ((Brennan, Canning McDowell, 2011, p.171). Volume segmentation This strategy entails segmenting the market on the basis of the quantity of goods purchased. This depends on the consumers’ product usage. According to Gitman and McDaniel (2009, p.301), consumers have varying usage habits which range from heavy, moderate, light to non users. This method of segmentation is best implemented if firms’ understand the consumers’ spending habits. Psychographic segmentation Consumers have different personalities and lifestyle which influenc e their consumption patterns. Psychographic segmentation involves categorizing the customers on the basis of their interest and opinions. According to Gitman and McDaniel (2009, p.301), psychographic market segmentation enhances demographic segmentation. Benefits of segmentation There are a number of benefits associated with market segmentation. According to Croft (p.4), segmentation enables a firm to develop a comprehensive understanding of the consumers. For example, it enhances a firm’s understanding of the consumers needs and their decision making process. This makes it possible for a firm to influence the consumers purchasing patterns. This can be achieved by being efficient in the process of formulating marketing strategies such as promotion, distribution, pricing and product development. Additionally, market segmentation also enables a firm to be effective in adjusting its marketing strategies according to changes in the business environment. The resultant effect is th at the firms’ performance is enhanced. Branding in organizations Due to the hyper-competitive characteristic of the market, both large and small organizations are considering branding to be of high priority. According to Dunn (2004, p.3), branding is currently being considered as a financial and a marketing concept. Organizations have appreciated the fact that branding can contribute towards attainment of a long term competitive advantage. This arises from the fact that a long term relationship with the customers is established. Branding is concerned with developing a desirable feeling or idea in the customers’ minds. In their marketing process, firms intend to appeal the consumers in through consumption of their products(Baines, Fil l Page, 2008). Currently, consumers are faced with a wide range of products to select from in addition to a shortage of shopping time. To differentiate their products from competing products, firms integrate the concept of branding. Dunn (2004, p.4) asserts that branding enables a firm’s products and services ‘to stand out’. Organizations are increasingly being committed at developing a strong brand. The process of branding In their branding efforts, firms take into consideration a number of steps. Market analysis The first step entails conducting a comprehensive market analysis. The analysis is aimed at understanding different market aspects such as the existing and emerging market trends. Additionally, market analysis also aids a firm to understand the competitive nature of the market. In branding a firm should ensure that it considers the customers as the core element. Dunn (2004, p.5) is of the opinion that the most successful brands entail those brands which satisfy the customers’ wants and are easily accessible. To be able to conduct a concrete market analysis, a firm’s management team should conduct a review of the firm’s internal brand information. Trend analysis and evaluation of the current competitive information is also paramount. Brand architecture In formulating their brands, organizations should incorporate a number of building blocks. The building blocks are aimed at creating brand clarity. The initial step should entail building a product to supply in the market. The product should be relevant to the customers and differentiated. The firm should also have long term vision. For example, Wal-Mart was established with the vision of being the finest retailing firm. The brand should also attain a position in the market. This entail the perception of the brand compared to competing products (Baines, Fill Page, 2008). The brand should also target a specific and narrow target market. Firms achieve this by making a decision whether the brand is to be a local, regional or a global product. Brand targeting can also be achieved through market segmentation. After this, the firm should decide on the name to call the product. The brand name enables c ustomers to recognize the firm’s products. The brand name should be catchy, easy to pronounce and remember and unique. Other aspects of branding which the firm should consider developing include brand identity, brand promise, brand emotion, brand quality, brand pricing, brand packaging, brand distribution, brand association, brand credentials and brand message. Brand identity and brand name entails developing a name, symbol or logo that can be used to differentiate a firm’s products. The brand should contribute towards attainment of a unique experience. The big idea The success or failure of a particular brand is dependent on the quality of the ideas which form its foundation. A firm should always have ideas that enable its brand to respond to market changes. The big idea enables a brand to move to the next level. Integrated Marketing Communication After successful development of a brand, a firm’s management team should be committed at ensuring that there is suf ficient market awareness. This can be achieved by conducting a comprehensive market awareness campaign. One of the ways through which firms achieve this is by incorporating Integrated Marketing Communication. According to Brennan, Canning and McDowell (2011, p.171), the strategy entails breaking away from the brick and mortar mediums of creating market awareness and integrating emerging market communication mediums. Some of the marketing communication techniques that the firm should consider include use of public relations, advertising, direct marketing, and sponsorship. Some of the emerging mediums which the firm should consider include use of the internet. The market communication campaign ensures that that the consumers are continually aware of the brands existence in the market. Through IMC, a firm is able to create the intended synergy. Employee involvement Firms which are most successful in branding are those which consider the employees in their branding process. The employee s should be educated about the brand’s overall architecture. For example, they should understand how to defend the brand image. Additionally, they should also understand how they can keep the firm’s brand relevant in the market. According to Dubb, employees form the first contact with a certain brand. As a result, they should be fully incorporated in the process of building the brand. Brand measurement This step entails monitoring the performance of the firm’s branding programs so as to determine their effectiveness. Some of the elements considered in the measurement include the products sales, market share and distribution. To be efficient in measurement, a branding plan that stipulates how the firm intends the brand to be. Some of the brand intangibles that a firm should consider include brand awareness, brand preference, perceived value, customer satisfaction, intent to purchase, brand relevance, intent to purchase, perceived value and intent to repurchase. B enefits of branding According to Baines, Fill and Page (2008), a strong brand penetrates the market more easily and has the ability of influencing the consumers purchasing behavior. Additionally, branding also benefits a firm in that it can be able to incorporate a premium pricing strategy. By developing a strong brand, a firm is able to enhance its brand equity. As a marketing concept, branding can be categorized as being a tangible and an intangible marketing ingredient that enhances a firm’s growth and ability to gain a high market share. Additionally, branding can prevent a firm’s market share from being eroded. With regard to financial perspective, branding enables a firm to generate free cash flow. Developing a strong corporate brand improves a firm’s appeal to investors and financiers. This means that it becomes easier for a firm to source for financial capital externally (Gregory, 2009, p. 3). For example, over the years it has been in operation, Coca Co la Company has managed to develop financial stability as a result of branding. The firm estimates that only 4% of its value is attributable to its machinery, locations and machinery. Ninety six per cent of the firm’s value is attributable to intangible assets one of them being its brand. Similarly, Intel which is one of the largest personal computer manufacturing firms in the world attributes 85% of its value to brand equity (Knox, 2004, p.106). By developing a strong brand, a firm can be able to introduce a new product in the market more cost-effectively. Conclusion From the analysis, the success of a firm is dependent on the effectiveness with which it undertakes its marketing. One of the concepts which management teams should consider incorporating is marketing segmentation. Through segmentation, a firm is able to address the consumers’ needs more effectively. The resultant effect is that its competitive advantage is enhanced. Additionally, a firm’s survival in the long term as a going concern entity is also enhanced by its effectiveness in branding. Branding contributes towards development of a strong and a long term customer relationship. Recommendations For firms to survive in a market characterized by intense competition, it is vital for the management teams to consider integrating market segmentation and branding. To be efficient in their market segmentation and branding, firms should also consider undertaking a continuous market research. The research should target both the customer and the competitor as the core variables. This will enable the firms to adjust their marketing strategies in accordance with market changes. Additionally, their branding process should include both the customers and the employees. Reference List Baines, P. Fill, C. Page, K., 2008. Marketing. London: Oxford University. Brennan, R., Canning, L. McDowell, R., 2011. Business-to-business marketing. Los Angeles: Sage. Croft, M., 1994. Market segmentation; a step by step guide to profitable new  business. New York: Routledge. Dibb, S. Simkin, L., 1995. The market segmentation workbook; target marketing  for marketing managers. London: Routledge. Dunn, D., 2004. Branding; the 6 easy steps. California: Cameron Street Press. Gitman, L. McDaniel, C., 2009. The future of business; the essentials. Mason, OH: South Western Cengage. Gregory, J., 2009. The best of branding; best practices in corporate branding. New York: McGraw-Hill. Knox, S., 2004. Positioning and branding your organization. Journal of Product Brand Management. Vol. 13, issue 2, pp. 105-115. New York: Emerald Publishing Limited. Madaam, K., 2009. Fundamentals of retiling. New Delhi: Tata McGraw Hill Education Private Limited. Weinstein, A., 2004. Handbook of market segmentation; strategic targeting for  business and technology firms. New York: Routledge. Wedel, M. Kamakura, W., 2000. Market segmentation; conceptual and methodical  foundations. Boston: Kluwer Acad emic. This report on Market Segmentation and Branding was written and submitted by user Nickolas Watts to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Information of Financial Essay Example

Information of Financial Essay Example Information of Financial Essay Information of Financial Essay What financial information should be routinely provided to board members? Generally, financial information that is provided to board members only has two uses, to evaluate the financial condition of the organization and to assess the operational efficiency of the organization. It is usually not necessary to provide detailed financial information to the board. However, if there are significant deviations in the quality of care and the plans of the organization are not being met, more detailed financial information may be needed in order to take corrective action. With that, An effective hospital board has been shown to be related to high hospital financial performance (Culica Prezio, 2009). The board must be able to understand a sound financial strategic plan that includes profitability, liquidity, creditworthiness, capital structure, and asset activity. It is recommended that these indicators be reviewed monthly with a predetermined plan in place to take appropriate action in the event of negative variances (Culica Prezio, 2009). The board has some responsibility in assuring financial health for the hospital/healthcare organization, along with operational planning, budgeting, monitoring, and reporting progress. Do you think its important for board members in healthcare organizations to have basic accounting or financial background? Why or why not? I do feel that it is important for board members in healthcare organizations to have basic accounting or financial knowledge. Accounting and financial information is a vital component in the decision-making process. An adequate understanding of the accounting process and the data generated by it are thus critical to successful decision-making (Cleverley, Song, Cleverley, 2011). Poor decisions can be made if important financial information is ignored. With the growing number of governing boards, it is important that the governing board knows the difference between financial reports and financial statements of businesses and those of healthcare facilities. Since cost and payment pressures require careful attention, decision makers (governing boards) must be knowledgeable in regards to financial and accounting basics. REFERENCES Cleverley, W. O. , Song, P. H. , Cleverley, J. O. (2011). Essentials of Health Care Finance. (7th ed). Sudbury: Jones Bartlett Learning. Culica, D. Prezio, E. (2009). Hospital Board Infrastructure and Functions: The Role of governance in Financial Performance. Retrieved November 22, from ncbi. nlm. nih. gov/pmc/articles/PMC2672389